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entry #21: Hunger Relief License Plate

Back in the summer of 2011, just a few weeks into my new job as Creative Manager at the Community Food Bank, I was asked to come up with a few designs for a specialty license plate. My three designs were picked as the top three and then went to vote by the Arizona Association of Food Banks.

A winner was chosen, and is now available for purchase by all Arizona drivers!

The final design uses the green and orange branded colors of Feeding America, the national anti-hunger organization. I also used the wheat stalks and fork used in the Community Food Bank’s logo. The tagline was fairly easy, the committee voted to stick with the clever tagline “Ending Hunger One Plate at a Time.” Nice, right? A simple, sunset-like color effect on the background, plus 15+ rounds of tweaks and changes, and ta-da! It’s a winner.

You can order yours at

A few billboard advertisements are still up along I-10 between Tucson and Phoenix. Have you seen them?

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entry #3: Parody Ad

A designer needs to have a little play time once in a while. A fake advertisement or paraody ad is a great way to get the giggles out and try something different. You might just discover a new trick in the process.

I created this tame parody for some friends of mine that are U of A law students. (They deserve a break too, right?) I still crack up every time I look at the photo of them in their suit jackets & ties and tight bike shorts. Ride on, my precious!

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