I have brand new business cards, finally. I went two whole months without any. I was incredibly embarrassed when I wrote my email on the back side of a prospect’s own card. From now on, I promise to the Marketing Fairy: I will never again go without this important networking tool.
Aesthetically, I used the same bright orange, font (Museo) and rounded corners on the new card to match this site. Plus the illustrated self-portrait—who says realtors are the only ones to put their face on their business card?
I love making logos. The research and sketches are my favorite part, and the most essential especially when I’m hired to do a complete re-branding for an organization or company. My favorite most recent identity challenge was for Sonoran Glass Art Academy. Here is just one snippet (out of the several pages) I pulled from my sketchbook.
The sketches morphed into these initial designs. The whole process was joyous, but there is nothing like the feeling of an approved logo–it’s like a never ending glass of lemonade in the middle of a Tucson summer. Check out the approved logo in my portfolio.
“An image … is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”