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entry #5: Fresh business cards

I have brand new business cards, finally. I went two whole months without any. I was incredibly embarrassed when I wrote my email on the back side of a prospect’s own card. From now on, I promise to the Marketing Fairy: I will never again go without this important networking tool.

Aesthetically, I used the same bright orange, font (Museo) and rounded corners on the new card to match this site.  Plus the illustrated self-portrait—who says realtors are the only ones to put their face on their business card?

Posted in Business Cards, Graphic Design, Identity, Jessica Castillo, Networking | Tagged , | Comments Off on entry #5: Fresh business cards

entry #2: Logo sketches

I love making logos. The research and sketches are my favorite part, and the most essential especially when I’m hired to do a complete re-branding for an organization or company. My favorite most recent identity challenge was for Sonoran Glass Art Academy. Here is just one snippet (out of the several pages) I pulled from my sketchbook.

The sketches morphed into these initial designs. The whole process was joyous, but there is nothing like the feeling of an approved logo–it’s like a never ending glass of lemonade in the middle of a Tucson summer. Check out the approved logo in my portfolio.

“An image … is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

–Daniel Boorstin

Posted in Graphic Design, Identity, Jessica Castillo, Logos | Tagged | Comments Off on entry #2: Logo sketches