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entry #11: Wildcat mascots

In celebration of the University of Arizona’s great tournament run this year, I decided to do an assessment of the best basketball mascot out there: the wildcat. There are nine colleges (that I could find) that use the wildcat as their mascot, and their range of styles include streamlined, stylized, dramatic perspective, side view, straight on view and even the full body of a cat. In each of these college logos, the cat assumes an aggressive pose—ears back with fangs borne.  Incidentally, the only wildcat mascot that doesn’t have it’s ears turned back is the UofA. Does this mean it’s friendly and less aggressive?  Maybe we should ask Duke…

Wildcat mascots
1. University of Arizona; 2. California State University, Chico; 3. Kansas State University; 4. Weber State University; 5. Northern Michigan University; 6. University of New Hampshire; 7. Villanova University; 8. University of Kentucky; 9. Northwestern University

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entry #2: Logo sketches

I love making logos. The research and sketches are my favorite part, and the most essential especially when I’m hired to do a complete re-branding for an organization or company. My favorite most recent identity challenge was for Sonoran Glass Art Academy. Here is just one snippet (out of the several pages) I pulled from my sketchbook.

The sketches morphed into these initial designs. The whole process was joyous, but there is nothing like the feeling of an approved logo–it’s like a never ending glass of lemonade in the middle of a Tucson summer. Check out the approved logo in my portfolio.

“An image … is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”

–Daniel Boorstin

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