I love making logos. The research and sketches are my favorite part, and the most essential especially when I’m hired to do a complete re-branding for an organization or company. My favorite most recent identity challenge was for Sonoran Glass Art Academy. Here is just one snippet (out of the several pages) I pulled from my sketchbook.
The sketches morphed into these initial designs. The whole process was joyous, but there is nothing like the feeling of an approved logo–it’s like a never ending glass of lemonade in the middle of a Tucson summer. Check out the approved logo in my portfolio.
“An image … is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”