Bajo Tierra Kitchen
A local fermentation business, Bajo Tierra Kitchen, wanted to redesign their labels for their two major products, Kimchi & Sauerkraut. Taking into consideration their competition, shelf appeal and their local small business flair, the resigned was a success! A label design was created for both products and allowed for growth of new products in the future. Custom illustrations, minimal line-drawing style were created to stand out from similar products on the shelves of Co Op and at Farmers Markets.
Bajo Tierra Kitchen uses locally-grown, organic ingredients, and was born out of a passion for preserving excess produce that would otherwise go to waste. Their small batch Kimchi uses the freshest ingredients available. They buy from organic distributors and support local farms.