Web design, UX, logo redesign, icon system for nonprofit, Family Housing Resources
Family Housing Resources, Inc. (FHR) was established in 1991 as an Arizona statewide organization dedicated to providing low, and moderate, income families an opportunity to obtain quality, affordable housing.
FHR has assisted nearly 12,000 individuals and families during the last 27 years in achieving the American Dream: homeownership. In 2019, FHR expanded to include pathways to increased wealth and financial freedom through housing support, education and strategic partnerships. FHR began offering access to student loan debt reduction services.
Additionally, FHR, established the FHR Cares Community Investment Fund as a charitable organization. They needed to include this partner charity a presence on the new FHR website.
This project was in partnership with Single Focus Web. Jessica was the lead designer and project manager for this nonprofit website redesign.
BEFORE
AFTER
Logo redesign
The client had an outdated logo from the 1990s. They were in a difficult position, with being ready to redesign their website, but not wanting to move forward with an extremely old logo.
Single Focus Web to the rescue! We offered the client a logo/branding package that included a redesign of the FHR logo and creating a visual identity for all of FHR's programs and services.
The clients charity giving fund, FHR Cares, also needed a refresh. They wanted the logo of the community investment fund to visual fit within the new FHR brand.
Overall, it was a successful branding project with minimal revisions, and complete client input. Their new brand is ready to grow with their upcoming goals.
Color palette & branded fonts
Custom Icons
Identity and branding system
With several new program changes and a new debt recovery program, the client needed a visual identity for each program.
Jessica’s solution was a series of custom icons for the various programs. These fit into the brand guide which included new color palette and custom fonts.
These additions elevated FHR's brand to a new level of sophistication.
The Website Project
Full Discovery session with program staff
Information architecture review
Wireframes
Logo design and style guide
Custom icon system
Theme development and mobile optimization
Online intake forms, resource library and volunteer message board/forum created
Integration with new Bloomerang CRM
Industry standard SEO and security plugins
“Working with Jessica and Cecily was great, they are both a wonderful combination of knowledgeable and kind. They took all of our small ideas and comments and turned them into a wonderful new website that is exactly what we were hoping for but never really articulated!”
