Live Theatre Workshop’s Capital Campaign
Live Theatre Workshop was at a critical juncture in their history. They had completely outgrown their space, and had a vision for a future home that would allow the organization to do everything all together in one location. The client envisioned the case for support as a 16-page booklet made to look like a theatre playbill, with a custom pocket for a donation form. Printed at a local company, West Press.
Iconography
The client project didn’t have any strong visual icon language for the campaign, it was an element that brought the campaign to the next level.
Custom icons and badges were created to highlight the client’s programs, mission, and fundraising efforts.
Icons were created within the clients branded color palette with a modern flat style.
What the client had to say…
“Jessica designed the materials for our big capital campaign. We were so lucky to work with her, because she took our story and shaped it into branded graphics that inspired our donors to give and complete the campaign ahead of schedule. I am so grateful for the way Jessica collaborates and is able to take our wisps of ideas and turn them into the perfect visual story.”
— Michael Martinez, Executive Director, Live Theater Workshop